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Ashley Coker Prince

Ashley is interested in everything that moves, especially trucks and planes. She works with clients to develop sponsored content that tells a story. She worked as reporter and editor at FreightWaves before taking on her current role as Senior Content Marketing Writer. Ashley spends her free time at the dog park with her beagle, Ruth, or scouring the internet for last minute flight deals.
Oct - 2019 -
23 October
Ashley Coker Prince

Intermodal drayage companies must embrace technology or die

It is no longer enough to just provide excellent service. Now, companies must provide excellent service alongside speed, transparency and convenience.

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22 October
Ashley Coker Prince

ELD compliance numbers stagnate ahead of December deadline

The number of carriers running AOBRDs dropped under 5% several weeks ago and has remained below that mark since, suggesting most carriers have already made the switch to ELDs.

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21 October
Ashley Coker Prince

FreightWaves announces 2020 FreightTech 100

The FreightTech 100 highlights the most innovative and disruptive companies across the freight industry, featuring both cutting-edge upstarts and top-notch traditional powers.

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16 October
Ashley Coker Prince

IBM stock slides after revenue miss

Despite revenue miss. IBM continued over two straight years of earnings beats.

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15 October
Ashley Coker Prince

Smallest carriers report surging ELD compliance as December deadline looms

The carriers with the fewest trucks are also the least compliant, meaning the carriers with the most to lose are the same carriers that cannot afford to lose it.

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Ashley Coker Prince

Life-saving logistics: Moving live organs between donors and recipients

Surgeons save lives, but it is often the transportation and logistics companies working behind the scenes that make their jobs possible.

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10 October
Ashley Coker Prince

Kenco works to prove the value of technological investment with real-world test lab

When it comes to technology, it can be difficult to differentiate between a good investment and a waste of money.

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07 October
Ashley Coker Prince

Kombucha and coding: NEXT searches for top-notch talent during high growth period

NEXT has all the hallmarks of a modern start-up – conference rooms named after superheroes, kombucha on tap and a couple of friendly office dogs.

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02 October
Ashley Coker Prince

Some small carriers still clinging to old telematics devices into fourth quarter

Only 5% of carriers are still using automatic onboard recording devices (AOBRDs), according to a FreightWaves survey conducted in conjunction with EROAD and CarrierLists.

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Sep - 2019 -
30 September
Ashley Coker Prince

Know before you go: The impact of seeing wait times before accepting loads

Surging wait times can threaten a carrier’s bottom line. KeepTruckin has set out to change that.

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27 September
Ashley Coker Prince

Number of women behind the wheel soars year-over-year

Women now make up over 10 percent of over-the-road (OTR) truck drivers, an increase of almost 30 percent.

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26 September
Ashley Coker Prince

Hangar A ushers air cargo industry deeper into tech revolution

Transparency has become something of a buzzword in the logistics industry, and that is exactly what Hangar A hopes to provide shippers with its new SaaS-based solution.

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25 September
Ashley Coker Prince

More fleets running ELDs ahead of December compliance deadline

This week’s is the highest ELD compliance rate seen throughout the course of the study.

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24 September
Ashley Coker Prince

Technology plus people: C.H. Robinson paves way for more innovative future

C.H. Robinson talked to thousands of shippers and carriers. What the company learned prompted them to invest $1 billion into technology.

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22 September
Ashley Coker Prince

SONAR adds new customer driven feature updates

Several updates have been made inside SONAR to improve the overall user experience.

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20 September
Ashley Coker Prince

RateLinx launches platform to help data drive strategy, not just efficiency

By creating a one-stop shop, RateLinx hopes to offer shippers cost savings alongside data analysis.

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18 September
Ashley Coker Prince

Carriers continue to delay switch from old telematics devices

About 20% of carriers still using AOBRDs are expected to hold onto the devices into December.

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11 September
Ashley Coker Prince

Percentage of carriers still running AOBRDs could be higher than expected

The three-week moving average of surveyed carriers reporting ELD compliance dropped to just 89.1%.

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Ashley Coker Prince

Delta Cargo brings on new senior leadership

Delta Cargo taps three new leaders to help oversee operations, strategy and revenue.

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Ashley Coker Prince

Cathay Pacific cargo sector takes hit from Hong Kong protests

Cathay Pacific saw double-digit drops in both tonnes of cargo carried and cargo and mail revenue freight tonne kilometres.

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03 September
Ashley Coker Prince

Waiting to get rid of old telematics devices could cost carriers big

Waiting until the last minute to switch from AOBRDs to ELDs could cost carriers time and money.

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01 September
Ashley Coker Prince

Florida ports to close as Hurricane Dorian approaches

Port Everglades has received approval to allow petroleum trucks to continue making deliveries to retail gas stations until early Monday morning or until winds reach 35 mph.

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Aug - 2019 -
31 August
Ashley Coker Prince

Updated forecasts suggest Hurricane Dorian could slam Port of Savannah

Both retailers and FEMA are taking a wait-and-see approach to the storm at this time.

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29 August
Ashley Coker Prince

JetBlue rejoins cargo sector with more capacity for success

JetBlue is making its way back into air cargo after exiting the space in 2015.

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27 August
Ashley Coker Prince

December expiration of AOBRD grandfather clause unlikely to cause capacity crunch

Individual carriers may face consequences for putting off the switch to ELDs, but the overall market is not expected to take a hit.

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23 August
Ashley Coker Prince

Industry players raise concerns about driver coercion during HOS listening session

The issue of driver coercion came up more than once at the Federal Motor Carrier Safety Administration’s (FMCSA) first public listening session regarding proposed changes to existing hours of service (HOS) regulations for drivers.

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Ashley Coker Prince

Industry players raise concerns about driver coercion during HOS listening session

Multiple commenters expressed concern about carriers, shippers or brokers coercing drivers to operate in unsafe conditions under the proposed rules.

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22 August
Ashley Coker Prince

‘NASCAR roadies:’ Truck drivers keep the sport moving

The race cars, and all the equipment and accessories that go along with them, have to move from racetrack to racetrack somehow.

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20 August
Ashley Coker Prince

Small carriers say they will push device compliance into fourth quarter

Small carriers that do not have the change their hardware in order to make the switch to ELDs need the shortest lead time.

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16 August
Ashley Coker Prince

Delta, Virgin Atlantic to expand cargo network between U.S. and U.K.

Expanded flight offerings will make moving goods between the U.S. and U.K. more convenient.

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15 August
Ashley Coker Prince

Walmart spurs optimism with strong second quarter earnings

As the world’s largest retailer, the company is often seen as a bellwether for the overall retail landscape.

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Ashley Coker Prince

There’s an app for that: Providing driver value alongside freight visibility

Introducing an app-based visibility solution could be the answer to shoddy tracking updates.

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13 August
Ashley Coker Prince

Husband and wife team helped driver in fiery crash

They are being recognized for their selfless courage in racing to pull a trapped motorist from his burning vehicle.

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Ashley Coker Prince

Small fleets continue to lag behind larger peers in ELD compliance

Waiting until December to start running ELDs could leave some carriers in a lurch.

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09 August
Ashley Coker Prince

Hong Kong protests could lead to tighter air cargo rates

The Chinese government forced Cathay Pacific to sideline some of its staff. That could mean tighter rates for other airlines.

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07 August
Ashley Coker Prince

‘We’re doing what we said we would:’ AIT Worldwide CEO talks acquisition strategy

For AIT President and CEO Vaughn Moore, trusting the company’s process is more important than chasing any particular outcome.

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Ashley Coker Prince

Cathay Pacific latest airline to report struggling cargo segment

Cathay Pacific is the latest in a string of airlines to cite trade tensions as the reason for plummeting cargo segments.

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06 August
Ashley Coker Prince

Avoid potential hiccups by switching telematics devices before December deadline

Carriers waiting to implement ELDs until the last minute run the risk of hardware shortages, training slowdowns and fines on the highway.

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Ashley Coker Prince

Industry leaders pessimistic about air cargo’s 1-year outlook

While the passenger side has been experiencing growing demand, the industry’s overall profitability is still being dragged down by the smaller cargo side.

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02 August
Ashley Coker Prince

ExxonMobil surprises with earnings beat after massive miss last quarter

The beat comes after the company fell short of earnings expectations last quarter, coming in over 23 percent short of estimates.

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Jul - 2019 -
31 July
Ashley Coker Prince

Trimble posts lukewarm earnings amid market uncertainty

The company reported diluted earnings per share (EPS) of $0.53, $0.01 short of estimates and $0.02 higher than the second quarter of 2018.

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30 July
Ashley Coker Prince

Lufthansa Cargo posts weak earnings as trade uncertainty continues

The company attributed the revenue slip to pricing and volumes, especially on routes between Europe and Asia.

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Ashley Coker Prince

Device compliance hits 90+ percent ahead of December deadline

When compliance rate is broken down by fleet type, it becomes clear that some segments of the industry are more compliant than others.

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Ashley Coker Prince

Precious cargo: How the right freight forwarding technology can save lives

When a patient is waiting on an organ to arrive in order to receive a life-saving transplant, every moment matters.

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Ashley Coker Prince

Procter & Gamble reports surging sales growth

The Procter & Gamble Company (NYSE: PG) reported its strongest quarter of organic sales growth in over a decade.

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29 July
Ashley Coker Prince

Air cargo markets continue to weaken in June

Looking ahead, Herdman expects air cargo numbers to remain weak due to moderating global business optimism levels and stalled progress in trade negotiations.

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Ashley Coker Prince

Geofencing could be the key carriers need to unlock detention time

Geofencing lets carriers keep an eye on wait times across their entire operation, empowering leaders to identify trends and alter routing guides to gain more efficiency.

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25 July
Ashley Coker Prince

What carriers can do to protect cargo from insider threats

A recent cargo theft report suggests that transportation companies are particularly vulnerable to “insider threats.” In other words, companies may not be doing enough to secure their cargo from their own employees. 

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24 July
Ashley Coker Prince

Boeing reports significant loss due to continued 737 MAX fallout

Boeing (NYSE: BA) posted a core loss per share of $5.82 for the second quarter of 2019.

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Ashley Coker Prince

What carriers can do to protect cargo from insider threats

Companies may not be doing enough to secure their cargo from their own employees.

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23 July
Ashley Coker Prince

Regional carriers start to close ELD compliance gap

The latest survey results show the highest compliance rates observed so far.

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22 July
Ashley Coker Prince

U.S. government finalizes lifetime driving ban for those convicted of human trafficking

Some proactive trucking companies and drivers have been taking steps to identify and eradicate human trafficking for years.

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Ashley Coker Prince

Cargomatic rebuilds executive team in spirit of innovation

California-based startup Cargomatic competes in the local freight-matching marketplace, using technology to connect drivers and shippers without all the back office red tape.

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21 July
Ashley Coker Prince

Pittsburgh inches closer to global relevance with Expo Freight commitment (with video)

Pittsburgh is undergoing something of an economic renaissance, and a recent partnership between Sri Lanka-based freight forwarder Expo Freight (EFL) and Qatar Airways Cargo highlights the city’s efforts to become a relevant player in global logistics.

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19 July
Ashley Coker Prince

Government seeks input on under 21 driver program

The Federal Motor Carrier Safety Administration (FMCSA) has extended its comment period concerning its possible pilot program that would allow non-military drivers under 21 to drive commercial vehicles across state lines. 

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18 July
Ashley Coker Prince

GATX beats earnings estimates, posts strong income gains

The railcar leasing company posted diluted earnings per share (EPS) of $1.86, up from $1.01 in the second quarter of 2018

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17 July
Ashley Coker Prince

Have an opinion? Annual transportation and logistics survey seeks input on trends

The transportation and logistics industry is evolving at breakneck speed, and keeping up has never been more important.

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Ashley Coker Prince

IBM beats earnings estimate despite falling revenue

This is the fourth consecutive quarter IBM has reported falling revenues.

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Ashley Coker Prince

Have an opinion? Annual transportation and logistics survey seeks input on trends

The transportation and logistics industry is evolving at breakneck speed, and keeping up has never been more important.

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16 July
Ashley Coker Prince

Owner-operators are likely to push December’s compliance deadline

Small carriers and owner-operators continue to lag behind their larger counterparts in making the switch from automatic onboard recording devices (AOBRDs) to electronic logging devices (ELDs).

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15 July
Ashley Coker Prince

Carriers are safe to accept loads into Louisiana after Barry

Carriers steering clear of Louisiana due to precarious weather conditions can start accepting loads into the state again.

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10 July
Ashley Coker Prince

Small business owners are becoming less optimistic about the economy

Small business owners across the nation slipped off their rose-colored glasses last month. The National Federation of Independent Business (NFIB) Optimism Index fell 1.7 points to 103.3 in June, reversing May’s gains. 

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09 July
Ashley Coker Prince

Regional carriers lag behind national fleets to meet ELD compliance deadline

While AOBRDs and ELDs serve a similar function, there are several differences in both rules of operation and using the device itself.

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02 July
Ashley Coker Prince

Small carriers cling to old devices as compliance deadline looms

Over 90 percent of small carriers that have not made the switch to electronic logging devices (ELDs) yet plan to stick with their old devices until the last quarter of 2019.

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Ashley Coker Prince

Record-breaking stock numbers could prompt consumers to spend more

A climbing stock market could have consumers reaching for their wallets more often and making bigger purchases, helping sustain retail growth throughout the summer.

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Jun - 2019 -
27 June
Ashley Coker Prince

How data can help create and maintain a safe driving force

Integrating training and coaching programs into the driver experience can save a company significant money and minimize the risk of serious accidents.

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Ashley Coker Prince

England Logistics partners with Trucker Tools to increase visibility

England Logistics has partnered with Trucker Tools to streamline operations and provide real-time visibility to customers, allowing the company to eliminate many broker inefficiencies.

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21 June
Ashley Coker Prince

Land O’Lakes scores spot on Shipper of Choice list through carrier collaboration

Land O’Lakes continues to value the companies that haul its freight and the drivers that show up to its docks, even as the state of the market shifts.

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19 June
Ashley Coker Prince

Volumes on steady rise out of South Georgia market

Volumes out of the Tifton, Georgia market have been moving upward since the beginning of the month, with FreightWaves’ SONAR Outbound Tender Volume Index (OTVI.TMA) showing a 33 percent surge since June 2.

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18 June
Ashley Coker Prince

Automatic routing is the secret to reducing time-critical shipment delays

Integrating technology into the freight forwarding process can provide a never-before-seen level of transparency, paving the way for faster and safer shipping.

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13 June
Ashley Coker Prince

GDP growth does not always mean good things are in store for the freight market

Signs of a freight market decline have continued to accelerate since the first quarter. National volumes are down, spot market rates have flattened and tender rejections have reached historic lows. 

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12 June
Ashley Coker Prince

Kellogg Company takes home first place Shipper of Choice Award by making drivers a priority

The first-of-its-kind award was created to recognize shippers committed to eliminating inefficiencies from the supply chain and aiming to be excellent partners for their carriers. 

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Ashley Coker Prince

Kellogg Company takes home first place Shipper of Choice Award by making drivers a priority

The first-of-its-kind award was created to recognize shippers committed to eliminating inefficiencies from the supply chain and aiming to be excellent partners for their carriers.

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11 June
Ashley Coker Prince

Shoddy freight visibility is no longer an option

Freight visibility is no longer considered a premium benefit the best brokers offer their shippers. It is simply an expectation that most brokers struggle to meet.

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07 June
Ashley Coker Prince

Covenant promotes trio of young executives

Three young executives have taken on new roles at Chattanooga-based Covenant Transport Services. The promotions, effective last month, set the trio up to take on new responsibilities as enterprise-wide leaders.

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06 June
Ashley Coker Prince

Strong GDP growth does not inherently indicate a strong freight market

Data across all modes of traffic is signaling a dramatic slowdown in the freight market, but U.S. gross domestic product (GDP) continues to come in strong.

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05 June
Ashley Coker Prince

Indiana trucking company to shut down after insurance costs double, rates fall (with video)

A.L.A. Trucking’s 41 drivers and 15 other employees will lose their jobs in the layoff, owner Alan Adams confirmed late Wednesday night.

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Ashley Coker Prince

It can happen to you: Workplace violence claims lives and costs billions each year

About 551 people were victims workplace homicide each year between 2006 and 2010, according to the Census of Fatal Occupational Injuries (CFOI) conducted by the U.S. Department of Labor’s  Bureau of Labor Statistics (BLS).

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May - 2019 -
31 May
Ashley Coker Prince

Diving into data: ELDs not responsible for reduced fatality rates

The mandatory adoption of electronic logging devices (ELDs) has given decision makers the ability to access a wealth of data they never knew they needed. The tough part is attempting to sift through and draw insights from that data.  

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Ashley Coker Prince

Diving into data: ELDs not responsible for reduced fatality rates

The mandatory adoption of electronic logging devices (ELDs) has given decision-makers the ability to access a wealth of data they never knew they needed. The tough part is attempting to sift through and draw insights from that data.

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30 May
Ashley Coker Prince

It is time for carriers to take control of their own data

Knowing how to access and utilize quality data has become an integral part of running a successful trucking company, but many decision makers have been left scrambling to keep up with changing technological demands.

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24 May
Ashley Coker Prince

The way brokers buy technology is changing with the times

In an industry where new technology solutions seem to be emerging on a near daily basis, the way brokers evaluate products and choose partners is changing.

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23 May
Ashley Coker Prince

Truckload companies’ maintenance workflow could mean the difference between profit and loss

Improving efficiency within maintenance offers the biggest potential for improved profitability of any category within a trucking company. That’s why one of this summer’s TCA Profitability Program (TPP) seminars is all about maintenance workflow.

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22 May
Ashley Coker Prince

U.S. Department of Transportation seeks public comment on automated technologies testing

The U.S. Department of Transportation’s National Highway Safety Administration and the Federal Motor Carrier Safety Administration are considering removing “unnecessary regulatory barriers” to the introduction of automated driving systems.

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20 May
Ashley Coker Prince

Lytx teams up with the Trucking Alliance in effort to make roads safer

Lytx has joined the Trucking Alliance, an industry organization dedicated to reducing large truck fatalities. The new membership is indicative of the company’s commitment to making the roads safer with its products.

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16 May
Ashley Coker Prince

Walmart earnings beat analyst expectations behind strong e-commerce growth

The retail giant’s U.S. same-store sales were up 3.4 percent, its highest first-quarter results in nine years and fourth consecutive quarter over 3 percent.

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15 May
Ashley Coker Prince

April shipment data raises concerns about potential economic contraction

The Cass Shipments Index came in negative for the fifth month in a row in April, sparking concern about potential economic contraction.

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Ashley Coker Prince

Cass Shipments Index falls for 5th straight month, sparks concerns of economic contraction

April shipments were down 3.2 percent year-over-year, prompting Boughton to acknowledge “material and growing downside risk to the economic outlook” in the latest Cass Freight Index Report.

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10 May
Ashley Coker Prince

Is focusing on carriers’ lifestyle needs the key to successful digital brokerage?

It is not enough to provide an app that matches trucks to freight. In order to attract carriers, companies go above and beyond to provide lifestyle-centered perks as well.

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Ashley Coker Prince

Blockchain Research Institute tells stories of transformation on global scale

The Blockchain Research Institute (BRI) and Blockchain in Transport Alliance (BiTA) announced a partnership to support members of both organizations in their efforts to build a collaborative network of leaders […]

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09 May
Ashley Coker Prince

Carriers that take control of their data have the most to gain in the today’s market

It is almost impossible to be a decision-maker in the transportation and logistics industry today without working with data. While good data can propel a company forward, bad data can stall growth. For many leaders, differentiating between the two can be a challenge.

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08 May
Ashley Coker Prince

Carriers that take control of their data have the most to gain in the today’s market

It is almost impossible to be a decision-maker in the transportation and logistics industry today without working with data. While good data can propel a company forward, bad data can stall growth.

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Ashley Coker Prince

Final round of rapid-fire demos focus on using tech to eliminate inefficiencies

Several companies focused on using technology to make the process of moving freight more efficient showcased their products during the last round of Rapid-Fire Demos at Transparency19.

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07 May
Ashley Coker Prince

Women executives look forward to a future with more female influence

Women are underrepresented across the board in transportation and logistics, with just over 20 percent of managers in transportation, storage and distribution identifying as female. Women also make up a staggeringly small percentage of truck drivers, coming in at under 8 percent, according to the Women in Trucking Association Index.

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