Baldanza quits U.S. Airways to join Spirit Airlines
A senior executive of bankrupt U.S. Airways helping to restructure the company has resigned. Ben Baldanza, senior vice president for marketing and planning at the airline, has left the company to take up the role of chief operating officer at low-cost airline Spirit Airlines.
Baldanza is the second high-level executive to quit the ailing company in recent months, following former chief financial officer David M. Davis’ resignation in October last year.
Bruce Ashby, senior vice president of alliances and president of U.S. Airways Express, replaces Baldanza as executive vice president of marketing and planning. Ashby will oversee route planning, scheduling, pricing and yield management functions, as well as marketing, sales, reservations, distribution, international, alliances, cargo and U.S. Airways Express.