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Logistics behind building a beverage brand — WHAT THE TRUCK?!?

This episode of WHAT THE TRUCK?!? is brought to you by Legend Transportation, which has been establishing partnerships through outstanding customer service since 2007. Learn more at newlegendinc.com.

On today’s episode, Dooner and The Dude are talking about the logistics behind building the beverage brand Olipop, the journey toward democratizing truck diagnostics and how long the freight bull market can last.

Plus, forget GameStop, shipping stocks are suddenly revving up across the board, and Gatik will deploy electric-powered autonomous vehicles in New Orleans. Will Biden and Bezos team up on vaccine logistics? And we look at the story behind Gorilla Glue’s supply chain and more.

They’re joined by special guests Ben Goodwin, co-founder and CEO, Olipop; Tyler Robertson, CEO, Diesel Laptops; and Thom Albrecht, CFO and CRO, Reliance Partners.


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Timothy Dooner

Dooner is an award-winning podcaster who hosts and produces FreightWaves' WHAT THE TRUCK?!? In under a year he helped build FreightCasts, the world’s largest logistics and supply chain podcast network in media. WTT is ranked in Apple Podcasts top-20 Business News podcasts. He also writes a newsletter of the same title with over 15k subscribers in the supply chain and trucking niche. Dooner has been in freight since 2005 and has held directors positions in operations, sales, consulting, and marketing. He has worked with FedEx, Reebok, Adidas, L.L. Bean, Hasbro, Louis Vuitton, and many more high level clients across the full spectrum of the supply chain. He was a featured speaker at TEDx Chattanooga.