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Yellow customers see danger and opportunity in Teamsters fracas

Yellow’s May tonnage down 16.3% compared to the year prior

(Photo: Jim Allen/FreightWaves)

On July 7, Yellow (NASDAQ: YELL) narrowly avoided bankruptcy for the fifth time since 2009.

The potential for collapse is still looming, though. That’s scaring some customers off, according to three brokers and two industry experts interviewed by FreightWaves. Recent notes from investment banks like Bank of America and Stifel have also pointed to customers quietly diverting freight

However, some shippers — particularly smaller ones who are more conscious of their freight spend — are A-OK with Yellow. The carrier has kept rates low to appeal to clients, brokers say. 

Yellow’s current struggles stem from its attempts to integrate its disparate trucking networks. The Teamsters union, which represents some 22,000 of Yellow’s 30,000 employees, has rejected Yellow’s recent proposals to change operations. It has previously said the moves would violate aspects of its 2019 collective bargaining agreement.


Yellow filed a $137 million lawsuit against the Teamsters on June 27 for blocking the company’s change of operations. In the suit, Yellow claimed it would run out of cash by mid-July if the Teamsters did not approve these plans. Yellow managed to stave off collapse through a waiver of covenants with a group of lenders, which was made effective retroactive to June 30. The waiver lasts for two quarters with the lenders’ group and one quarter for the U.S. Treasury.

A Yellow spokesperson said in an emailed statement it has remained in “constant contact” with customers and other stakeholders about developments with the Teamsters union and its lenders. 

“Over the past few months, union rhetoric targeting multiple union LTL carriers has caused industry-wide concern among customers who have become cautious about placing additional volume with union LTL carriers,” the spokesperson said in a statement. “This is unfortunate because it jeopardizes the amount of volume spread among all union carriers. Diverted business, inevitably, will benefit non-union carriers and may result in rate increases that would harm both customers and American consumers who are already feeling the pinch of inflation.”

Yellow is the third-largest carrier in the less-than-truckload space. Bruce Chan, a transportation analyst at the investment bank Stifel, said larger shippers have been more keen to ditch Yellow. However, there hasn’t been a major diversion, Chan said. 


“The customer on the dock is not that focused on what’s happening in the news media,” Chan said. “As long as their freight is still being picked up and delivered, they’re maybe not necessarily aware of the potential, impending calamity. That said, most larger sophisticated shippers are very aware of what’s happening. Of the channel checks that we’ve been doing, the large shippers that we’ve been talking to, they’re all looking at contingency plans.”

Most LTL carriers have seen declines in tonnage thus far in 2023 compared to the year prior amid the larger freight recession. However, as FreightWaves’ Todd Maiden reported in June, Yellow’s declines in revenue, shipments, tonnage and other metrics have been some of the steepest compared to others competitors. Here’s how May tonnage levels compared with the year prior for the largest carriers, as Maiden reported:

  • ArcBest: 2%.
  • Old Dominion: -14.4%.
  • Saia: -2%.
  • XPO: -2.3%.
  • Yellow: -16.3%.

The Yellow spokesperson confirmed that revenue has declined. 

“While we are seeing some shrinkage in bill counts, we believe that is in large part due to the general freight recession that the industry is experiencing,” the spokesperson said. “Uncertainty with the IBT is not helpful, however, we have seen encouraging support from customers. In fact, some major customers have come up with solutions to ensure that Yellow does not lose market share, and we are pleased to see them recognize Yellow’s vital role in their supply chains.”

Customers balance saving cash with, well, wanting their freight to show up

Three brokers told FreightWaves that shippers haven’t ditched Yellow en masse at this point — but customers are arranging alternatives from Yellow.

Lance Roberts, chief operating officer of logistics firm Candor Expedite, said recent requests for proposals have clearly noted Yellow as a carrier to avoid.

“We’re seeing a lot more customers ask us for alternatives,” Roberts said.

Gabe Pankonin, CEO of LTL brokerage Rocket Shipping, said Yellow has offered “aggressive” pricing to his customers, who are mostly shippers with freight spends of $100 million or below. Pankonin said some customers have snatched up these low rates, but others are wary that Yellow could go bankrupt, which would then mean they would have to scramble for much pricier freight in the wake of that closure.


A broker from a publicly traded transportation company, who asked to not have his name or employer printed as he is not authorized to speak on behalf of the company, said several of his large clients have requested that Yellow not service their lanes. The broker said some clients were using Yellow previously because the carrier has the lowest rates on many lanes.

“Some companies are stepping away from them [because of] the concern they’re not going to get their product moved — it could be stuck somewhere,” the broker said. “They want to save money, obviously, but they can’t afford their goods not to get there.”

The Nashville, Tennessee-based trucking company has a reputation of spotty service, industry insiders previously told FreightWaves. Roberts said that’s partially because the company prices freight very cheaply to gain more market share — then finds that it’s unable to handle all the business it’s picked up.

“They just either have really low rates to get business — or they start having service failures and use the rates to get the customers back in,” Roberts said.

Yellow hopes to curb some of this instability with its One Yellow plan, under which Yellow’s myriad regional brands and network would be integrated

A strike becomes possible at Yellow

Ongoing developments at Yellow have further potential to spook customers. Teamsters told its members Monday that Yellow failed to pay into the Central States Funds. The memo advised local unions to demand Yellow pay into the fund, or risk a work stoppage on or after July 24. 

“This is perhaps the most tangible example of why we think it’s more likely than not YELL will go out of business, as we’ve said before,” wrote Amit Mehrotra, a transportation and shipping analyst at Deutsche Bank, in a note to investors on Monday. 

Insiders have already pondered which fleets may benefit from a Yellow shutdown. Roberts said the industry has been expecting Yellow to go bankrupt for years.

“Could they be the next Celadon? That very well could be,” Roberts said. “I do see them being more aggressive to secure volume and shipments, which may be a strategy that would keep them out of that hot water.”

Do you have a story to share about Yellow? Email rpremack@freightwaves.com.

22 Comments

  1. Michael scherman

    As a retired usf Holland driver, I was a part of the 2006 yellow take over until I retired 20218… yellow corporate philosophy destroys next day lane delivers, causing shipper and receiving to be delayed and that’s okay by yellow..ask any old shoe driver who knew what LTL was before and after a yellow buy out of any company it acquired in the past. In short yellow doesn’t care about people, just a full trailer no matter how long that trailer sits til full.

  2. A.Murakami

    I would hate to see Yellow Freight go out of business like Consolidated Freghtways. I get concerned that shippers move all their freight to other carriers and cause Yellow Freight to go out of business and result in less competition and higher freight rates down the road. Now is the time to support Yellow Freight so that they can be the total long haul /short haul LTL carrier. Just abandoning business from Yellow Freight would just cause them to go out of business and I would hate to see this. Alan

  3. J P

    Freight Zippy…you have no idea what you’re talking about. The Teamsters have given this company in excess of 5 billion dollars worth of savings over the last 14 years and they couldn’t make it work. The Teamsters don’t manage the company. Try looking at those who do and ask why about all of their unnecessary expenditures. Yellow had an agreeable change of operations but ditched it to create a COO that went against everything THEY agreed to in our 2019 contract that we are still under! The Teamsters agreed to a meeting to discuss the COO along with a new contract back in March but Yellow refused to meet. Now, it’s all our fault??? I can tell you’ve done NO research and just trying to expand the narrative that Yellow has created. Pathetic

  4. Don C Aurora

    The Union didnt killYellow, “Stupid” did. Poor decisions, Poor implementation, a live for today mentality. And an economy that doesn’t recognize the importance of transportation, until theres a problem.

  5. Robert Keith

    As usual Mr freight zippy you don’t have any idea what you’re talking about Miss management killed yellow freight I was in an employee there for several years they’re executives brought home big bonuses while they would not even try to pay into the members pension it’s funny how the Union killed yellow as you say but the union has made ABF one of the top carriers in the industry we make top pay we get 100% of our pension paid into and we have the same health and welfare plan as yellow how could that be huh maybe it’s smart management and not being millions upon millions of dollars in debt do your research before you make such a silly comment makes you look dumb

  6. BW

    I have read a few articles as of late, concerning Yellow, and it’s seems that you never mention FedEx Freight amongst the other LTL carriers. Is there a reason for that?

  7. Freight Zippy

    There is no surprise here. For months Yellow has been screaming that they will run out of cash BY August.
    The Teamsters Union has refused to negotiate on any of the antiquated rule changes to keep Yellow alive and make them competitive with Non Union Carriers that pay substantially more but have flexibility to meet customer demands.
    Now customer freight diversions will bring this to an end.
    Make no mistake, the union killed this company.

Comments are closed.

Rachel Premack

Rachel Premack is the editorial director at FreightWaves. She writes the newsletter MODES. Her reporting on the logistics industry has been featured in the New York Times, the Wall Street Journal, Bloomberg, Vox, and additional digital and print media. She's also spoken about her work on PBS Newshour, ABC News, NBC News, NPR, and other major outlets. If you’d like to get in touch with Rachel, please email her at rpremack@freightwaves.com or rpremack@protonmail.com.